Conservation Station is one of the featured activity areas in Disney's Animal Kingdom. Guests arrive via a train, and walk down an outdoor path leading to the Conservation Station. The path displays signs presenting information about conservation issues and conservation action, such as encouraging the creation of backyard habitats. Once inside, guests find exhibits about park operations and animal care: the veterinary center, food preparation research/animal tracking center. Conservation Station also provides films and videos, high- and low-tech interactive exhibits, live-animal stage presentations and displays, graphics, and an area providing direct contact with animals. These experiences are designed to give visitors a close-up and personal look at animals and to reinforce the importance of conservation.
Using a behavior change model to document the impact of visits to Disney's Animal Kingdom: A study investigating intended conservation action
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Analysis - Qualitative Data:
Content Analysis w/ Categorization of Responses
Content Analysis w/ Descriptive Statistics
Content Analysis w/ Inferential Statistics
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Curator, 47(3): 322-343.
A partial set of evaluation instruments is available in the report