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Step 7: Report Results

Planning and Implementing an EE Evaluation


Now that you have collected and analyzed data it is time to develop recommendations and share your evaluation's findings. How you report these findings will influence the degree to which recommendations will be considered. It is therefore well worth the time and effort to think about how to best to share your evaluation’s findings.

Table of Contents

How do I develop conclusions and recommendations?
How should I report my results and conclusions?
How should I organize my report?
How do I use graphics to illustrate results?


How do I develop conclusions and recommendations?

You are likely to have generated ideas for conclusions and recommendations throughout the evaluation process. The following resources offer suggestions for finalizing these ideas based on the evidence you collected:

  • Best Practices Guide to Program Evaluation for Aquatic Educators (.pdf)
    Recreational Boating and Fishing Foundation. (2006).
    Beginner Intermediate
    The section in Chapter 5 entitled, “Reach Coherent Conclusions from the Evidence,” discusses how to identify evidence that supports your conclusions and how to develop sound recommendations based on that information.

  • Results and Recommendations
    Online Evaluation Resource Library (OERL)

    Intermediate Advanced
    This table describes the elements that should be included in the “Results and Recommendations” section of your evaluation report. For each element, criteria are provided to ensure that your recommendations are reported in a fair and high-quality manner.


How should I report my results and conclusions?


Plan ahead - reporting may take longer than you think!

An evaluation report may take more time to write, edit, and finalize than you anticipate, especially if you have not written one before. Create a realistic timeline for writing a report. Include time for the initial draft, having it reviewed by multiple stakeholders, revising it, and producing the final report.

Reporting results involves communicating the findings of your evaluation in a manner that makes sense to your target audience(s). Although the typical way to disseminate results is through an evaluation report, there are other means that may be more accessible and useful to a particular stakeholder group. In addition to a formal evaluation report, consider providing one or more of the following opportunities:

  • Oral briefing
  • Newsletter article
  • Website feature
  • Popular press article
  • Conference presentation
  • Journal article
  • MEERA


Different audiences may need different reports

Audience matters! Evaluations often have multiple stakeholders and audiences. In such cases it may be worthwhile to create several reports to meet these different groups' needs. A report that presents evaluation results to program managers may be inappropriate for other stakeholders and vice versa. Considering the needs, background, and expectations of your audience is critical to communicating your results, and will increase the likelihood that the report will be read and have an impact.

wantedTargeted evaluation reports

… to illustrate how to meet the needs of different audiences. Please forward to Dr. Michaela Zint.

The target audience and your goals for communicating findings should determine how results are shared. The most common method, preparing an evaluation report, is discussed in greater depth below and can also be adapted for developing the other types of communications.

  • Basics for Good Evaluation Reporting (.pdf)
    University of Wisconsin Extension
    Beginner
    This two-page PDF resource offers tips for tailoring evaluation reports to specific audiences. For example, it suggests that you have someone from your target audience review drafts of the report to help ensure it will be appropriate for that group.

  • Evaluating Environmental Education (.pdf)
    Stokking et al. (1996). IUCN Commission on Education and Communication.

    Beginner
    Intermediate
    A table in “Step 12: Writing a Report on the Evaluation and the Results and Conclusions” identifies potential stakeholder groups, reasons for distributing reports to these groups and different formats for sharing results with these audiences. For example, it suggests that a summary of results should be shared with evaluation respondents, in gratitude for their participation.

  • Community Toolbox
    University of Kansas

    Intermediate Advanced
    The section titled “How Do You Communicate Your Evaluation Findings?” presents a variety of relevant information and details. For example, it offers suggestions for how to share your evaluation's findings with reporters. If you think the evaluation results would be useful to wider audiences, such as the readers of a professional journal, this resource provides some points to consider for state, regional and national reporting. Far too many excellent program results go unreported to other professionals!

How should I organize my report?

Evaluation reports are often quite similar in what they include and how they are organized. The format and details, however, will vary depending on the audience and purpose of the report. The following resources should help you determine what to include in the report, and how best to organize its content.

  • Reporting Evaluation Results of Extension Programs (.pdf)
    University of Florida, IFAS Extension

    Beginner Intermediate
    This five page PDF fact sheet offers a list and brief description of the elements that should be included in an evaluation report. It suggests that there should be a cover, title page and table of contents as well as purpose, methods, results and conclusion sections. For each of these, additional suggestions are offered. There are also sections with suggestions for presenting evaluation results orally and for sharing them with reporters.
  • Developing Evaluation Reports
    National Science Foundation Directorate for Education and Human Resources
    Beginner Intermediate
    This resource identifies and describes the basic components of an evaluation report. It suggests that the following be covered 1) What the project was about, 2) What questions were addressed in the evaluation, 3) What outcomes were studied and why they were selected, 4) How those outcomes were measured and the quality of the measurement instruments, 5) Who was included in the study sample, 6) How the data were analyzed, 7) What you found, and, 8) What you have concluded.

Unique Resource

Check out the evaluation report template (.pdf) used by the Environmental Education & Training Partnership (EETAP). Courtesy of EETAP.

  • Evaluation Report Checklist (.xls)
    Miron, G. The Evaluation Center, Western Michigan University

    Advanced
    This resource consists of a detailed checklist of what to include in an evaluation report. Because the information is presented in an Excel spreadsheet, it can be used to delegate, coordinate, and monitor progress among report contributors.
  • Alignment Table for Report Components
    Online Evaluation Resource Library (OERL)
    Intermediate Advanced
    This table describes the major sections of an evaluation report. For each section, the table provides a description of the content to be covered as well as criteria for ensuring that it is well-written.


How do I use graphics to illustrate results?

Graphics, such as tables, charts and figures can be a great way to communicate information as part of your evaluation report. But which graphics are best? How can you ensure that graphics will not be confusing? Check out the following guide for answers to these questions.

  • Using Graphics to Report Evaluation Results (.pdf)
    Minter, E. & Michaud, M. University of Wisconsin Extension Program Development and Evaluation Unit
    Beginner Intermediate
    This PDF resource explains why you should use graphics and gives examples of different types. It clarifies when certain graphics should be used compared to others and provides specific tips for making each graphic as clear as possible. This resource also makes good use of sample graphics to illustrate its points.


by Jason Duvall — last modified 2007-12-18 10:33
Contributors: Kim Wolske, Michaela Zint

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